I’m gonna try to start sharing more podcast episodes I listen to. Here’s a podcast that’s been around apparently for a long time, but I just started listening to it about three weeks ago.

Twenty Thousand Hertz: TikTok’s Boom-Bling (23m) castro.fm/episode/ivbvp3 really awesome to hear how a sound for branding came together. #TodaysEpisode

Twenty Thousand Hertz: TikTok’s Boom-Bling (23m)

TikTok’s sonic logo is one of the fastest growing sonic logos in history. Today, that little sound is being heard millions of times a day on apps like Instagram, Reddit and Youtube… but creating it wasn’t easy.

^castro.fm