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potential dysphoria, mis-gendering

I got this ad/letter from Grüne Erde.
grueneerde.com/?sourceTLD=de

It is an Austrian company that manufactures and sells sustainable, organic furniture, bed room stuff, and so on. Imagine a small "Bed, Bath & Beyond" but really everything organic, sustainable and preferably local.

I bought a few items there and I usually really like how they approach all the sustainability topics, and would like to continue buying stuff there.

The "Herr Imdat" (Mr. Imdat...) is ok because I registered there before I came out and never bothered to correct it.

But the "Liebe Kundin/lieber Kunde" is NOT ok ("Dear [female] customer/dear [male] customer"). But... this letter is from their local branch, so, I'm on my way to fix this stuff in person...

I'll report back. Stay tuned.

#GrueneErde

Photo of the top part of a letter. You can see a small part of the address part which starts with "Mr Imdat". You can also see the salutation of the letter, which would translate literally as: "Dear female customer, dear male customer!"

Metallfreie Möbel, Naturmatratzen & Co | Grüne Erde

Der Österreichische Hersteller für ökologisch-fair produzierte Naturprodukte: Metallfreie Möbel, nachhaltige Matratzen, Naturkosmetik, langlebige Kleidung, ökologische Wohnaccessoires und vieles mehr. Jetzt entdecken!
Grüne Erde
#grueneerde
in reply to Imdat Celeste :v_nb: :v_tg: [NaG • NaB]

mastodon - Link to source

Matt Campbell

potential dysphoria, mis-gendering
Seems to me that, at least in most cases, companies just don't need to know their customers' gender. If I remember correctly, all the times I've implemented a registration form for an online service, I didn't prompt for the customer's gender. Not because I was aware of gender issues (I certainly wasn't when I started in the industry over 20 years ago), but more out of laziness.
in reply to Matt Campbell

mastodon - Link to source

Imdat Celeste :v_nb: :v_tg: [NaG • NaB]

potential dysphoria, mis-gendering

@matt In Germany, alas, usually they want it because of the super-gendered language and the fact that they really want to have different salutations. But here, it is just plain stupid.

Companies who want to be neutral use the salutation “Good day firstname lastname”, but others still stuck to this stupidity.

@Matt Campbell
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