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"But SEO is just giving people what they want!"

False.

Patient zero: if I search the web for a phone number, what I *want* is to know whose phone number it is.

The top results should be pages that contain that phone number and information about what person or business it belongs to (including, if it's a business, their own web site).

What I don't want—what NOBODY wants—are spammy, scammy, for-pay reverse phone lookup companies.

#SearchIsDead #enshittification #SEO

in reply to Max Leibman

1. Find information that already exists for free (or that is extremely cheap to get)*.

2. Either put it behind a paywall or wrap it in ads until it is virtually unusable (or both).

3. Find a way to increase the search ranking of your version.

This is not a business model, this is ruining the web for money.

* ~ Also, some aren't even doing this (e.g., like a reverse phone lookup service that PRETENDS to have data it doesn't).

#SearchIsDead #enshittification #SEO