in reply to Emmanuele Bassi

What's most galling about this shite is the "we need ads for our creators" lie. As if content creators can survive with Google's fickle monetisation rules. 90% of the creators I follow on YouTube have different sources of revenue because their videos get demonetised at the drop of a hat, or their whole channel can disappear because some copyright troll automated sending DMCA takedowns and gamified what's supposed to be a legal process. Multiple mid-roll ads aren't going to pay for that.
in reply to Emmanuele Bassi

Agree entirely on this. "Our poor creators are starving and we need ads to pay them a few cents" is a problem they Google/YouTube created themselves.

A video platform like this could let me leave tiny donations (e.g.: €1) for videos that I like. Charge all the donations together at the end of the month and it should be a nice sum.

But of course, Google will never implement this, because it conflicts with business model of gathering data and selling ads.