The Rise of the Slopreneur.
As soon as I typed that sentence, I just knew that someone else had already typed it. So I checked, the old way. Sure enough, James Rendel had already opened a LinkedIn post with exactly that line. It is on his Substack.
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Dmytri
in reply to Dmytri • • •James Rendel, The Slopreneur, The EssAI, Oct 3, 2025.
theessai.substack.com/p/the-sl…
In the spirit of low effort, Rendel's post also saves me the trouble of defining the term. He asked three chatbots. Heres what ChatGPT said:
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THE SLOPRENEUR
James Rendel (The essAI)Dmytri
in reply to Dmytri • • •3/11
Dmytri
in reply to Dmytri • • •4/11
Dmytri
in reply to Dmytri • • •Now it's "Create hundreds of ads, social media posts, and emails while you sleep." (A real ad I saw today)
None of this is surprising. The promise of easy money finds a ready audience.
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Dmytri
in reply to Dmytri • • •6/11
Dmytri
in reply to Dmytri • • •7/11
Dmytri
in reply to Dmytri • • •8/11
Dmytri
in reply to Dmytri • • •This is the Slopreneur Economy.
Since much of our economy, especially in new technology, is driven by investors, the spectacular growth of startups serving the bottomless slopreneur economy diverts investment away from companies creating more durable businesses.
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Dmytri
in reply to Dmytri • • •10/11
Dmytri
in reply to Dmytri • • •11/11
Jonathan Schofield
in reply to Dmytri • • •they are frequently being sold as productivity tools though, and the return is looking like it’s frequently not what’s promised.
And beneath that is the very notion of productivity. Without going there directly, cos that’s a whole thing, what is everpresent and not too hard to see is…
the distancing of consequence from convenience, and the ramping up of the number of machines involved in task mediation/facilitation. Put another way, the distancing of people from people