#PeakDesign CEO is Peter Dering: “Of course, my instinct would be to do whatever is possible to help track this person down.”

They are headquartered in San Francisco with a brick and mortar in the Hayes Valley neighborhood.

I own an obscene amount of their stuff - apparently it’s all serial-numbered to me so the CEO can exercise his class solidarity instincts.

nytimes.com/2024/12/05/nyregio…

A Backpack Maker Believes He Identified the Shooting Suspect’s Bag

Peter Dering, the founder and chief executive of Peak Design, says he called the N.Y.P.D. tip line on Wednesday after receiving a wave of messages showing the suspect carrying a distinctive backpack.

^{Maria Cramer (The New York Times)}