#PeakDesign CEO is Peter Dering: “Of course, my instinct would be to do whatever is possible to help track this person down.”
They are headquartered in San Francisco with a brick and mortar in the Hayes Valley neighborhood.
I own an obscene amount of their stuff - apparently it’s all serial-numbered to me so the CEO can exercise his class solidarity instincts.
nytimes.com/2024/12/05/nyregio…
A Backpack Maker Believes He Identified the Shooting Suspect’s Bag
Peter Dering, the founder and chief executive of Peak Design, says he called the N.Y.P.D. tip line on Wednesday after receiving a wave of messages showing the suspect carrying a distinctive backpack.Maria Cramer (The New York Times)