The DoJ's lawsuit against Google for illegal monopolization of digital advertising dropped last week. It's a 150-page document #digitaladvertising #dataprivacy #Google #techpolicy
π Here's my first attempt to unpack what is probably one of the most complete antitrust cases in ad tech of the last decade. My focus? π How three ad pricing manipulation schemes described in the suit hurt publishers: techpolicy.press/how-google-maβ¦
How Google Manipulated Digital Ad Prices and Hurt Publishers, Per DOJ
Karina Montoya explores DOJ's complaint that Google engaged in illegal monopolization of digital advertising technologies.Karina Montoya (Tech Policy Press)
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