We've introduced a new logo with a very strong message:

Turn on Privacy πŸ”’

We love how this logo represents our mission to bring #privacy to the world, but we'd also like to hear your feedback.

Which of the following is your favorite? A, B, or C ⁉️ - Poll in reply!

Read more here: tuta.com/blog/new-logo-announc…

in reply to Tuta

The new logo is meant to denote that "privacy has been switched on" and in some countries, that switch position IS "On".

However, in the USA (which is, arguably, a country in dire need of privacy protections for its population) that Tuta "switch" is shown as "Off".

Any company logo MUST have clear, universal, and unambiguous meaning, especially where the market is international.

I love your work, Team Tuta, but your new logo is a failure. (Although, your service is pretty good!)

in reply to Tuta

D - other.
This new logo is simply meaningless. It's not modern, it's not beautiful, it's not aesthetically pleasing, it doesn't convey any message. If I hadn't looked it up, I would have never realized that this is supposed to be a switch. I understand the need for a brand refresh, but you have to admit it was a misstep. I don't even understand how this could have been accepted by Tuta's team as a new logo.
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