Losing billions: Why are brands still not prioritising digital accessibility? https://www.campaignasia.com/article/losing-billions-why-are-brands-still-not-prioritising-digital-accessibility/482172 #a11y #business #ecommerce
Losing billions: Why are brands still not prioritising digital accessibility?
Inaccessible websites lose $6.9 billion a year to their accessible counterparts, yet digital inclusion remains under-addressed. We look at how brands can benefit from placing accessibility at the heart of their strategy.Matthew Keegan (Campaign Asia)