Children below a certain age should not be allowed to use the intrnet without their parents.

Besides that, the video is to positive. There is always the risk for an incident or change of the privacy policy ...

It’s certainly educational. But it uses terms and concepts kids won’t understand, so they’ll ignore it, and just pay attention to the animation.

If LEGO is being honest, then it’s fine. Cookies and trackers in and of themselves are not bad, they’re just often misused. If an honest site or company is using them correctly, they aren’t harmful. We’re just so jaded by companies that started out good and went bad in this regard.

So, is LEGO lying?

Kids nowadays are being constantly exposed to things they should not. They should be protected at all costs.

I can say at the very least that being transparent on how personal data are used (on any website/app/service) is, rather, mandatory in my opinion.

Update:

By scrolling through the comment section a bit more carefully, this "educational" video is misleading, using false claims, with children, that are super easy to convince, being the victims.

This is bad.