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#Thunderbird family: Thank you for the wealth of feedback about our redesigned logo. We listened to it, appreciated it, and took some action.

Your loudest criticism was that our beloved bird looked a bit evil or sinister (LEFT, version 7).

So, in this subtly improved version (RIGHT, version 7.5), we've rotated the eye and tweaked the gradient under the beak to look less harsh.

We think this results in a calmer expression, making the bird look less predatory and more protective.

This entry was edited (1 year ago)
in reply to Thunderbird: Free Your Inbox

I rather liked the more aggressive look :)
Looking forward to it rolling out on the production build….
in reply to Thunderbird: Free Your Inbox

I didn't mind the earlier version, but looking again the pink colour seems an odd choice against the blue.
in reply to ragectl

@ragectl Take a refreshed look -- we updated the image because something got lost between the PDF and posting it here (ended up a very "hard" pink instead of a subtle gradient)
in reply to Thunderbird: Free Your Inbox

I noticed the changes right away. :-) I also never thought about the meaning of the logo. After all, there is a deeper meaning that the bird protects my mails. Wow, that just "blue" my mind.
Unknown parent

Thunderbird: Free Your Inbox
@e_sphaera Take a refreshed look -- we updated the image because something got lost between the PDF and posting it here (ended up a very "hard" pink instead of a subtle gradient)
in reply to Thunderbird: Free Your Inbox

I DO NOT care much about the logo, but about stable functionality and a stable workflow!
Software is a tool, it has to be handy! We should not lose sight of priorities.
If i want ornaments, i'll buy a vase! 😎
in reply to CafΓ©-Junkie

@CafeJunkie 1 person is working on a logo. 24 core team members + a global community of contributors are working on functionality ;-)
in reply to Thunderbird: Free Your Inbox

I like the new logo, but to me the right one looks annoyed. I think the eye gives it that look. I think the expression of the bird in the old logo was a bit better.
in reply to Thunderbird: Free Your Inbox

To me the detailless white eye looks intuitively blind. Matter of taste but feels like a simplification gone too far.
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Thunderbird: Free Your Inbox
@ampersand Haha, love the enthusiasm! There's a bit of legal stuff we have to take care of first. Look for it on version 115 this July!
in reply to Thunderbird: Free Your Inbox

For as much as I hate what I get in my email account, I didn't mind the first design. The new one is fine too.
in reply to Thunderbird: Free Your Inbox

The envelope doesn't look like a square envelope because it cuts off in the middle of nowhere. It can't get cut off because of the background and the blue "feather" part in the foreground has a bunch of empty blue background space between it and the envelope.
The flap also still makes it look like a clock especially for the android adaptive icon which this doesn't address. If someone who doesn't know what thunderbird is saw the android adaptive icon they would think it"s a clock app
in reply to Thunderbird: Free Your Inbox

People complained about this?!?! Glad you guys are listening to suggestions but that seems super silly lol.
in reply to teamtuck

@teamtuck People don't like change lol. @obsidian just did a re-brand, which I think is better but more importantly was to avoid copyright issues, and there's a lot of people upset about the change trying to find ways to revert it lol
in reply to Rogue

@roguefoam @teamtuck @obsidian Another perspective: the logo has gone largely unchanged since 2004. We recognize that possibly millions of Thunderbird users have spent more time with it than they've had the same job, or the same relationship.

It sounds silly, but people get attached. I think the criticism that arose from the change comes from a place of passion for the brand. And that's pretty cool.

in reply to Thunderbird: Free Your Inbox

@roguefoam @obsidian I think the way I read your post was that people were angry because the "thunderbird" looked mad/angry, not because the logo changed. Change is not always a bad thing so I commend you guys for updating the logo; I think it looks great! Keep up the good work. I think the Mac app has been a fantastic alternative to Outlook.
in reply to Thunderbird: Free Your Inbox

still can't unsee the bird eating the mail whole, but i'm not sure that's a bad thing either.
Unknown parent

in reply to Thunderbird: Free Your Inbox

I kind of like the predatory nature of a bird of prey. Kind of like a FOSS killing proprietary app look! πŸ˜‚
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Thunderbird: Free Your Inbox
@nnduc Ryan explains that in this blog post: blog.thunderbird.net/2023/05/i…
in reply to Thunderbird: Free Your Inbox

I think the new logo looks great! Still, I think there is something to improve. The pastel color palette of the new logo does not really harmonise with the bold one of Firefox. The logo also feels comparably flat, even though it uses additional shadow. Furthermore, the corners are way rounder and do not give the sharp feeling of the Firefox logo. To showcase the harmony and same heritage of Thunderbird and Firefox, the two logos should be similar regarding basic design principles.
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