mastodon - Link to source

#Thunderbird family: Thank you for the wealth of feedback about our redesigned logo. We listened to it, appreciated it, and took some action.

Your loudest criticism was that our beloved bird looked a bit evil or sinister (LEFT, version 7).

So, in this subtly improved version (RIGHT, version 7.5), we've rotated the eye and tweaked the gradient under the beak to look less harsh.

We think this results in a calmer expression, making the bird look less predatory and more protective.

Two versions of a Thunderbird logo, depicting a blue and purple elemental bird wrapped around a circular envelope in a protective embrace.
#thunderbird
This entry was edited (2 years ago)
in reply to Thunderbird: Free Your Inbox

mastodon - Link to source

J.V.B.

The envelope doesn't look like a square envelope because it cuts off in the middle of nowhere. It can't get cut off because of the background and the blue "feather" part in the foreground has a bunch of empty blue background space between it and the envelope.
The flap also still makes it look like a clock especially for the android adaptive icon which this doesn't address. If someone who doesn't know what thunderbird is saw the android adaptive icon they would think it"s a clock app
in reply to Rogue

mastodon - Link to source

Thunderbird: Free Your Inbox

@roguefoam @teamtuck @obsidian Another perspective: the logo has gone largely unchanged since 2004. We recognize that possibly millions of Thunderbird users have spent more time with it than they've had the same job, or the same relationship.

It sounds silly, but people get attached. I think the criticism that arose from the change comes from a place of passion for the brand. And that's pretty cool.

@Rogue @Obsidian @teamtuck
in reply to Thunderbird: Free Your Inbox

mastodon - Link to source

teamtuck

@roguefoam @obsidian I think the way I read your post was that people were angry because the "thunderbird" looked mad/angry, not because the logo changed. Change is not always a bad thing so I commend you guys for updating the logo; I think it looks great! Keep up the good work. I think the Mac app has been a fantastic alternative to Outlook.
@Rogue @Obsidian
in reply to Thunderbird: Free Your Inbox

mastodon - Link to source

activivan

I think the new logo looks great! Still, I think there is something to improve. The pastel color palette of the new logo does not really harmonise with the bold one of Firefox. The logo also feels comparably flat, even though it uses additional shadow. Furthermore, the corners are way rounder and do not give the sharp feeling of the Firefox logo. To showcase the harmony and same heritage of Thunderbird and Firefox, the two logos should be similar regarding basic design principles.
⇧