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If a company actually cared about your privacy and wanted to advertise its products, could it do so ethically? We have been thinking about this issue heavily at Purism.

We value people’s privacy and want to protect it not just with our products, but with how we market our products. Let us know, we are counting on your feedback!

https://puri.sm/posts/is-ethical-advertising-possible/
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in reply to Purism

Don't use trackers or personalization. Make it based on search terms or partner with places your customers wouldn't be surprised to see it.