Way back in 2021, I called out #Substack as a scam because it was masquerading as a service provider when it fact it was paying certain writers (often secretly) to create content for them. (https://buttondown.email/thehypothesis/archive/heres-why-substacks-scam-worked-so-well/) They had an editorial mission and a paid writing staff, but claimed to be a neutral service provider like Etsy for authors. Here's how that story is going ...