Ultimately, Veale says, Big Tech companies are trying to position themselves so that they decide what people’s information rights are and what information they should provide to people. Veale highlights tech companies’ “download your data” services, which provide people with their posts, photos, and other data, but appear to avoid providing other forms of data such as analytical information. “We don’t really know the extent of information that’s collected by these companies,” Veale says. “The real core problem is that these companies disguise things that look like information rights behind fake user interfaces.”