I started calling that form of Gamification - its evil dark side - as #Gamipulation.

No, #gamification is simpler in concept and very broad. We all use it in daily life.

If you raised children for instance, did you pretend that the spoon was an airplane when you brought it to your toddlers mouth? That's gamification. Or when you packaged a warm sweater in a present you kid thinks is the Gameboy they crave? Which comes as a surprise after that one. Gamification too.

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