🚨 New pre-print – dark times for privacy. Not only announced Google yesterday to continue allowing cross-site cookies. We find that Android's central privacy options are ineffective and arguably misleading for consumers.
For 10+ years, Google has allowed #Android users to limit data sharing for online ads. We find that this setting does... NOTHING much. The same goes for Californians, when they exert their LEGAL right to limit sale or sharing of their data. #GPC
Link: arxiv.org/abs/2407.14938
From Ad Identifiers to Global Privacy Control: The Status Quo and Future of Opting Out of Ad Tracking on Android
Apps and their integrated third party libraries often collect a variety of data from people to show them personalized ads. This practice is often privacy-invasive.arXiv.org