New blog post: Takeaways from the Google Content Warehouse API documentation leak.

A leak of all of Google’s 14,000 ranking factors recently hit the news. I go over some of the ones that people are eyeing more closely, and end with a cold shower to cool down some of the misleading hype from the SEO industry.

Excerpt:

We only have API documentation. We don’t know about any hidden knowledge, whether any of these factors have a ranking weight of “zero”, whether any of these conditionally apply, which are only used internally for testing…Serious conclusions drawn from this leak are, to some degree, speculation.

#Google #SearchEngines #Blog

Takeaways from the Google Content Warehouse API documentation leak

My thoughts on Google's Content Warehouse API doc leak, what we can learn from its ranking factors, and why the following SEO hype is overblown.

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