Last month, YouTube extended its ad blocker detection to users in the European union.

But privacy campaigners say that the adblock detection techniques used by YouTube (and almost everyone else) could be illegal under the EU’s ePrivacy Directive.

For WIRED, I looked at at the legal and technical arguments and spoke to privacy advocate Alexander Hanff (@thatprivacyguy) and MEP Patrick Breyer (@echo_pbreyer) about their work in this area.

https://www.wired.com/story/youtube-ad-blocker-detection-eu-privacy-law/

#AdBlock #AntiAdBlock #YouTube

YouTube's Ad Blocker Detection Believed to Break EU Privacy Law

A complaint filed with the EU's independent data regulator accuses YouTube of failing to get explicit user permission for its ad blocker detection system, potentially violating the ePrivacy Directive.

^{K.G. Orphanides (WIRED)}