I’ve just gotten culture shock.
Those of you keeping track will know that I did a Christmas market tour early December last year. I ended up downloading the Karlsruhe transit authority’s (KVV) app and buying a day ticket or two off them.
These days I’m more familiar with German transit ticketing, so I haven’t used the KVV app since then.
And today I have received this SMS, telling me they’re going to delete my account soon.
…
⁃ A company that is systematically deleting accounts after a year?
⁃ That takes their data protection responsibilities seriously?
⁃ That proactively informs their data subjects with plenty of time to cope?
⁃ That doesn’t do so using dark marketing patterns that try to guilt me into staying?
⁃ Or upsell me?
⁃ Or trick me into clicking somewhere as the only way to exercise my rights?
I am agog. My flabber is truly ghasted.
Genuinely, this sort of attitude needs to be praised. It’s been 10 years since GDPR, and this sort of thing is still that rare.
Moof!
in reply to Moof! • • •Sorry, a little more gushing on this message:
⁃ It was sent by SMS to my Spanish number. They don’t care that the number is not German. Their systems will allow this.
⁃ It was sent by SMS, not WhatsApp, which is annoyingly increasingly becoming the default messaging platform for this sort of thing, thus making an American company the mediator of all your messages.
⁃ It was sent in English, my language of choice on their website and app, their processes are capable of checking my language preferences
⁃ No link was included. Nor instructions. If you care about this, it’s obvious what to do. No need to send something that can be turned into a Phishing vector
⁃ My name wasn’t mentioned, no need to attempt to gender me by giving me a title
None of these things are standard yet, and they should be. If you work for a consumer-facing company, can you say that your customer data will be treated this way?
Almost makes me want to keep my account with them, just for the respect they’ve shown