One irony of letting companies like Google run their spyware through our websites for "analytics" is how useless most of the information is to small/medium website owners.
Oh, 3% of my visitors are from Poland, and 8% use Firefox? Uh, OK, great insights … I guess. 🤷♂️
OTOH, that information is valuable to Google, because they can aggregate it with lots of other surveillance data for digital fingerprinting, etc.
We've been duped.