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IAB Europe’s consent popups are unlawful

“IAB Europe ‘was aware of risks linked to non-compliance’ and ‘was negligent.’”

IAB Europe is the online advertising industry’s (aka adtech aka the folks I call “people farmers” trade body)

https://www.iccl.ie/news/gdpr-enforcer-rules-that-iab-europes-consent-popups-are-unlawful/

Via @jayrope

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GDPR enforcer rules that IAB Europe’s consent popups are unlawful

EU data protection authorities find that the consent popups that plagued Europeans for years are illegal. All data collected through them must be deleted. This decision impacts Google’s, Amazon’s and Microsoft’s online advertising businesses.
Johnny Ryan (Irish Council for Civil Liberties)
#privacy #surveillancecapitalism #gdpr #peoplefarming #siliconvalley #adtech #consent #iab @_jayrope (moving to Hubzilla)
in reply to Aral Balkan

Rigo Wenning
Rigo Wenning
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this is the diplomatic version. They knew it was totally outside legally secure territory. They were in DNT, ditched it for their own framework, but trusted the commission sources who encouraged them. This way, advertisement & tracking continued normally with a magic administrative voodoo shield. It wasn't "negligent" at all!
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