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IAB Europe’s consent popups are unlawful

“IAB Europe ‘was aware of risks linked to non-compliance’ and ‘was negligent.’”

IAB Europe is the online advertising industry’s (aka adtech aka the folks I call “people farmers” trade body)

iccl.ie/news/gdpr-enforcer-rul…

Via @jayrope

#GDPR #consent #privacy #IAB #adtech #peopleFarming #surveillanceCapitalism #SiliconValley

in reply to Aral Balkan

this is the diplomatic version. They knew it was totally outside legally secure territory. They were in DNT, ditched it for their own framework, but trusted the commission sources who encouraged them. This way, advertisement & tracking continued normally with a magic administrative voodoo shield. It wasn't "negligent" at all!