#Google Starts Tracking All Your Devices In 6 Weeks—Forget Chrome And #Android

Long story short is that Google has made updates to its advertising ecosystem essentially _permitting_ the fingerprinting of devices for use in targeted advertising. In their words they are going to be “less prescriptive with partners in how they target and measure ads.”

Doesn’t mean fingerprinting wasn’t happening before, just that Google is giving the green signal to the rest of the ecosystem to do so… and will likely use this to maybe replace third-party cookies.

Use an adblocker. Seriously.

#privacy #ads #privacymatters #useadblockers

forbes.com/sites/zakdoffman/20…

Google Starts Tracking All Your Devices In 6 Weeks—Forget Chrome And Android

Say hello to 2025—the way you're tracked has suddenly changed. Here's what you need to know.

^{Zak Doffman (Forbes)}