it’s technically still on the page… scroll down. :D It’s not prominently featured on the new home page, but it hasn’t been officially retired/replaced, either.
That said, yeah, I think it’s time to say goodbye. If that ever happens, then someone will need to go update the brand page—at the moment, we’re kind of in a gray area where nobody has agreed we *can* replace the foot, but the volunteers doing all of the design work have gradually phased it out from most places.
not explicitly, but a growing number of GNOME Foundation members and volunteers have been hoping we could improve the brand. The foot has a legacy but also has practical issues.
Nobody has explicitly approved getting rid of it, but also the board approved the new website design afaik; they could have said, “Looks great, but it needs the foot,” but as far as I’m aware, that didn’t happen.
maybe I should just bite the bullet and propose a referendum or whatever; I’d have to look up how that all works.
The two main arguments I have heard are, “But we like the foot!” which of course, anyone will say about their baby, and “Ugh trademarks are expensive,” which, okay, fine, but also that shouldn’t mean we are stuck with something that a bunch of contributors actively dislike.
putting it to a vote is probably better than sneaking it on the down low in the hope nobody noticed. That was a particular brand of bullshit that I did not appreciate.
Also, you'll have to pry the footprint logo from my cold dead hands, and I'm very much not joking.
nobody snuck anything; the website was being worked on for months and was signed off on by the board.
Also, that sentiment hardly seems productive. GNOME has had three or more logos over its existence. Why is the current one (with practical, observed issues in the wild) somehow the best that ever could be? How would you feel if you thought a particular codebase was bad, but a contributor told you you could pry the current code from their cold dead hands? 🤷‍♂️
that argument would fly if it didn't come from the same people that floated the idea of dropping the logo two years ago, and got lambasted for it. This feels a lot like a way to sneak it past the rest of the community, with zero input.
The current logo is the one that lasted the longest and it's the most recognised one; and all the objections ("it's offensive to some cultures") originate from the same people that don't want to rename GIMP.
I legit kind of love the idea of leaning into the cute little gnome aesthetic. Gimme a little gnome hat as the logo and I feel like I'd be happy—at least it would relate to the name!
I like the grunge graffiti aesthetic of this. And imagine a diverse cast of little gnomeys from all backgrounds all over the place too. It could be fun, even if it's not really a logo. Just a modern whimsical aesthetic.
It reminds me of Framasoft's illustrations, courtesy of David Revoy, they are excellent! framasoft.org/ We can have a cheerful, colorful and fun brand without having a foot as a logo.
If there is no foot in the logo, and if we're leaning into the pointy hats aesthetic instead, I believe we will need to uphold the brand through this specific dress code at conferences:
Anyone dressing up could put a bit of a spin and combine the gnome outfit with others. Doctor gnome, pirate gnome, astronaut gnome, and even a grumpy turtle gnome, apparently.
@federicomena @ebassi no, because I didn't want the focus to be on the specific proposals before anyone can even agree that there is a problem worth solving.
@federicomena I think we can get to that point eventually, but so far every time I’ve brought it up to Foundation employees or members of the board, it’s been largely dismissive. Not maliciously so, but more like, “oh yeah that’ll never happen, you’ll never get everyone to agree,” and/or “trademarks are expensive, not worth it.”
So I shifted the approach to try to build some amount of consensus on a potential way forward. Unfortunately, that doesn’t seem to be working, either.
Michael Downey 🧢
in reply to Michael Downey 🧢 • • •Noteworthy that despite its absence on the website, per brand.gnome.org/ the logo is still referenced:
"The GNOME logo is the most important part of the brand identity."
Brand
brand.gnome.orgCassidy James
in reply to Michael Downey 🧢 • • •it’s technically still on the page… scroll down. :D It’s not prominently featured on the new home page, but it hasn’t been officially retired/replaced, either.
That said, yeah, I think it’s time to say goodbye. If that ever happens, then someone will need to go update the brand page—at the moment, we’re kind of in a gray area where nobody has agreed we *can* replace the foot, but the volunteers doing all of the design work have gradually phased it out from most places.
Michael Downey 🧢
in reply to Cassidy James • • •Brand Equity Explained: How to Build and Measure Success
Business Insights BlogCassidy James
in reply to Michael Downey 🧢 • • •Jorge Castro
in reply to Cassidy James • • •Cassidy James
in reply to Jorge Castro • • •not explicitly, but a growing number of GNOME Foundation members and volunteers have been hoping we could improve the brand. The foot has a legacy but also has practical issues.
Nobody has explicitly approved getting rid of it, but also the board approved the new website design afaik; they could have said, “Looks great, but it needs the foot,” but as far as I’m aware, that didn’t happen.
Cassidy James
in reply to Cassidy James • • •maybe I should just bite the bullet and propose a referendum or whatever; I’d have to look up how that all works.
The two main arguments I have heard are, “But we like the foot!” which of course, anyone will say about their baby, and “Ugh trademarks are expensive,” which, okay, fine, but also that shouldn’t mean we are stuck with something that a bunch of contributors actively dislike.
Emmanuele Bassi
in reply to Cassidy James • • •putting it to a vote is probably better than sneaking it on the down low in the hope nobody noticed. That was a particular brand of bullshit that I did not appreciate.
Also, you'll have to pry the footprint logo from my cold dead hands, and I'm very much not joking.
Cassidy James
in reply to Emmanuele Bassi • • •nobody snuck anything; the website was being worked on for months and was signed off on by the board.
Also, that sentiment hardly seems productive. GNOME has had three or more logos over its existence. Why is the current one (with practical, observed issues in the wild) somehow the best that ever could be? How would you feel if you thought a particular codebase was bad, but a contributor told you you could pry the current code from their cold dead hands? 🤷‍♂️
Emmanuele Bassi
in reply to Cassidy James • • •that argument would fly if it didn't come from the same people that floated the idea of dropping the logo two years ago, and got lambasted for it. This feels a lot like a way to sneak it past the rest of the community, with zero input.
The current logo is the one that lasted the longest and it's the most recognised one; and all the objections ("it's offensive to some cultures") originate from the same people that don't want to rename GIMP.
Cassidy James
in reply to Emmanuele Bassi • • •I haven't heard anything about it being offensive, but I have objections to the foot:
1. I think it's ugly, but sure, that's just my opinion
2. It is hard to fit into an avatar, whether a square or circle, since it's very unbalanced
3. Anyone outside the FOSS bubble has absolutely no idea what it is, other than a weird foot—which is usually a negative
I helped design the new site and wasn't up there saying our brand is cringe. But Jakub was, and he helped design the current brand.
Federico Mena Quintero
in reply to Cassidy James • • •GNOME contributors feeding the masses.
Dunno, I really like this aesthetic.
Federico Mena Quintero
in reply to Federico Mena Quintero • • •Cassidy James
in reply to Federico Mena Quintero • • •Garrett LeSage
in reply to Cassidy James • • •Adrien Plazas
in reply to Garrett LeSage • • •Framasoft
framasoft.orgJeff Fortin T.
in reply to Adrien Plazas • • •If there is no foot in the logo, and if we're leaning into the pointy hats aesthetic instead, I believe we will need to uphold the brand through this specific dress code at conferences:
#GUADEC #GNOME
Cassidy James
in reply to Jeff Fortin T. • • •Garrett LeSage
in reply to Cassidy James • • •@cassidy @nekohayo @KekunPlazas @federicomena @ebassi Meanwhile, I was walking by a shop window tonight and saw this grumpy turtle plush gnome.
Gnomes come in all shapes and sizes!
Anyone dressing up could put a bit of a spin and combine the gnome outfit with others. Doctor gnome, pirate gnome, astronaut gnome, and even a grumpy turtle gnome, apparently.
Eitan
in reply to Garrett LeSage • • •Federico Mena Quintero
in reply to Cassidy James • • •Cassidy James
in reply to Federico Mena Quintero • • •Federico Mena Quintero
in reply to Cassidy James • • •@cassidy @ebassi I think some concrete proposals, plus an explanation of the rationale (your blog post is pretty good at this!) would go over well.
Also: the Foundation owns the brand and trademark. Changing the logo is something that needs to go through it.
Cassidy James
in reply to Federico Mena Quintero • • •@federicomena I think we can get to that point eventually, but so far every time I’ve brought it up to Foundation employees or members of the board, it’s been largely dismissive. Not maliciously so, but more like, “oh yeah that’ll never happen, you’ll never get everyone to agree,” and/or “trademarks are expensive, not worth it.”
So I shifted the approach to try to build some amount of consensus on a potential way forward. Unfortunately, that doesn’t seem to be working, either.