We didn’t click ‘consent’ on any gambling website. So how did Facebook know where we’d been?

In an experiment, they surfed sites without making a wager or agreeing to data sharing. Our Meta feed filled up with betting ads
Revealed: gambling firms secretly sharing users’ data with Facebook without permission

A Facebook user logs into their account and is bombarded with dozens of gambling ads. The promotions for online casinos and betting sites offer free spins, “bet boosts”, discounts and bonuses.

But the person has never placed a bet or played a game on a gambling site before – let alone consented to being targeted. How can that happen?

The Observer conducted an experiment to find out how potential gambling customers are being tracked, profiled and targeted online.

To do this, we visited 150 gambling websites run by companies with licences to operate in the UK. First, we took a note of whether the website asked for consent to use data for marketing purposes. Then, without clicking to “agree” or “decline” the use of any data, we looked at the network traffic.

By doing this – and using an official Meta application called Pixel Helper – we were able to see a record of the data being shared with Facebook’s parent company, Meta.

In many cases, no data was shared. But in about a third of cases, the testing found that a tracking tool called Meta Pixel had been embedded into the website – and was being triggered automatically upon loading the webpage. This was sending a report to Facebook about which webpages we had visited, linked to a unique user ID.

In some cases, Facebook was also sent data on which buttons we had clicked, and other browsing activity. One site told Facebook when we clicked a button indicating we might place a bet on the Everton v Liverpool match scheduled for next week. Another told Meta that we had clicked to view a promotion for 100 free spins.

At no point did we ever click to “agree” or “accept” the use of our data for marketing – or consent to it being shared. But when we logged back into Facebook a few days later, the feed was full of gambling ads.

These ads were from a range of brands – including many whose own data-sharing practices had not broken any rules. This is because once data is shared with Meta, it is ingested into its targeted ads system and is used to profile people based on the things Meta thinks they like.

That means Meta can then sell ads to companies wanting to target a particular audience – whether that is pet owners, women seeking fertility treatment, people who love Taylor Swift, or potential gambling customers.

Advertisers can also target potential new customers that Meta thinks will be interested in their brand, including “lookalike” customers who have been profiled by the social media giant as being similar to their existing customers based on things such as their demographic characteristics, interests and behaviour.

In the Observer’s testing, the Facebook user had also been profiled as someone interested in “real money gaming”, according to account records – so it’s possible that ads could have appeared as a result of targeting in this way.

The investigation raises serious questions for regulators about how they are monitoring marketing practices of this sort.

During the testing, we noticed that many of the gambling sites sharing data unlawfully had automatic opt-in consent processes that assume people are happy for their data to be shared based on the mere fact that they are using the website. One consent banner read: “We use cookies to provide you with a better browsing experience. If you continue to use this website we assume you are OK with this.”

This appears to be in breach of data protection regulations. The ICO says consent must be both “unambiguous and affirmative”, and that relying on pre-ticked boxes or a failure to opt out is insufficient. Yet the practice is widespread.

There are also questions about the role of Meta – which profits from selling ads using data transmitted to it, even in cases where it was shared unlawfully.

We have previously written about how other organisations – such as police forces, NHS trusts and a political party – misused Meta Pixel to track website users. In some cases they shared data with Meta on sensitive things such as health problems and reporting crimes. But the barrage of gambling ads that were served on Facebook as a result of this testing was far more intense than anything we had seen before.

Heather Wardle, professor of gambling research at the University of Glasgow, said the “untamed marketing” was “hugely risky”. “If you are already experiencing difficulties from gambling, it is likely to make you gamble more,” she says.

theguardian.com/technology/202…

This entry was edited (1 month ago)

81,7 Terabyte geklaute #Bücher von Piraterie-Seiten per Torrent runtergeladen, um Metas #KI zu trainieren. Auf Anweisung von #Zuckerberg persönlich. Ich sehe absolut keinen Grund, warum Autor:innen sich noch auf #Facebook, #Instagram oder #WhatsApp rumtreiben sollten. Und vor allem sehe ich keinen Grund, warum sie es auch noch verteidigen sollten. Aber was tippe ich mir die Finger fusselig? Jaja, ich weiß: #MythosReichweite
This entry was edited (1 month ago)

Nějak se dostalo do módy označovat Evropu za selhávající uzel byrokracie a regulace, kde se nikomu nechce inovovat nebo pracovat a hrstka zbylých úspěšných je socialisticky vyssávána těmi neúspěšnými. Když se ale (ze své velmi omezené perspektivy) dívám kolem po světě, tak snad s výjimkou Kanady nevidím zemi, která by mohla s Evropou soutěžit ve kvalitě života. Evropa má řadu problémů a potřebuje práci, ale je to jedno z nejúspěšnějších uspořádání světa. Nenechme si to vymluvit.
This entry was edited (1 month ago)

reshared this

in reply to Martin Wenisch

@mwenisch @marekzprahy V jižní Itálii jsem nebyl, Británie navíc (už) není v Unii. Já neříkám, že to je nehorší na světě, ale spíš mě šokovalo, jak daleko pred námi je vůči chodcům a cyklistům značná část východní Evropy. Dávám jen subjektivní srovnání z nějakých zkušeností, nic víc. Navíc trochu (to už opravdu hodně z vody) pozoruji trendy, které jsou spíš protichůdné.
in reply to Winter blue tardis🇧🇬🇭🇺

It's not perfect, but it's quite usable, you can sync encrypted notes up to a server and use it anywhere, like on your phone, Windows, Mac, Linux, etc. It has collaboration as well, so you can share an entire notebook and work on things together. It has around 200 official plugins, like a journal mode, you can make notes public so people can read it, and a lot of cool things that just work out of the box. It can send you native notifications as well from a todo list.
in reply to André Polykanine

It's defenitly! The only thing I've considered as a bit annoying so far is the settings dialog on windows, because whenever I switch tabs its telling me some randomm setting from the task, like I switch to general and NVDA is already saying something about English US even though I haven't even moved to that languages list but I was to lazy to report and no idea how to properly formulate that and it doesn't make it unusable or something so heh. The general experience is fine. Also on android and I appriciate that because my previous app was ok on windows but horrible on mobile.
This entry was edited (1 month ago)

Diesseits und jenseits des Atlantiks schaffen Politiker gerade die #Barmherzigkeit ab. Das hat mich veranlasst, noch einmal das Gleichnis vom barmherzigen #Samariter zu lesen. Es ist einfach zu verstehen, aber offenbar nicht für alle leicht zu akzeptieren. horstheller.wordpress.com/2025…
#Trump #Merz
in reply to Daniel Gultsch

The thing is: a network of federating #XMPP servers doesn't accumulate #metadata, it creates a lot of distributed points where the metadata of that point can be intercepted. A little metadata when you only observe the server, a bit more when you control the server. One server is quite easy to analyse. But, because of its distributed nature, observing all of the network is close to impossible.

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Just to clear the air before people start talking crap. Yes, the Jackson County Sheriff’s Department just left my house over something that I did in self-defense about two months ago. I didn’t lie to them, and I told them everything about what happened that night. Now I have to turn myself in next week. No point in lying and making things worse. To those people I have told, which were very few, you know how badly I messed up and what I did. It's something I knew I shouldn't have done, but now I have to face the consequences of my actions. If I could turn back time, I would. I'm facing 2-7 years in prison, but hopefully they will go easy on me since I’m going in voluntarily. I promise I have learned from my mistakes and when I come home, I will pursue my dreams and I promise to get better especially since this is not real...
You should post this and see how many people actually read it to the end before they fall for it.

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in reply to Paul Bowler

That was a great episode and the voices of the Daleks were some of the best from the classic series. One thing about that story that always confuses me is when Davros is being told about the Movellan war. At one point, he says something like, "two giant supercomputers warring against one another not able to outhink each other? Fascinating! If only I had been there." But he was there and dealt with that very problem in "Destiny" so why is he reacting like that and why would the writers not have acknowledged this?
in reply to David Goldfield

@DavidGoldfield Resurrection of the Daleks sort of did for the Daleks in the 80's what Earthshock did for the Cybermen. It totally revamped thei Daleks for a new era, and also put all the continuity of the Daleks into some semblance of order. Yes, it's odd Davros said that as he was present to a degree initially (Destiny of the Daleks), I guess he was speaking rhetorically as he was frozen and imprisoned for much of the time the Daleks war with the Movellans was taking place?